What's even more interesting is that it was produced by the Up Greek Tourism, a voluntary collective of Greeks around the world who funded the project through crowdfunding to promote Greek tourism. The electronic billboard will remain in Times Square, NYC for 30 days. They wanted to raise a minimum of $15,000 for the campaign, but managed to make $20,352 from over 330 private individuals, many of whom were from outside Greece.
Not all the artistic team are Greeks, however, but apparently they are all volunteers.
Art direction, visual design by Charis Tsevis, Animation by Despo Potamou, Music by Ted Reglis
Photos by the hundreds of the UGT supporters