The season is all about sharing and caring, and this Sainsbury's ad cleverly uses Mog the cat to make that point.
A little background on Mog and the advertisement. Using live action and animation it will have you tearing at the end. At least it had me.
This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing
If you enjoyed the story, you can buy the beautifully illustrated book here: http://bit.ly/Mogs-Christmas-Calamity
Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK
Take a look behind the scenes of our 2015 Christmas advert: https://youtu.be/_TKU7U6jkY8